While brand awareness answers, “do I know you?” relevance answers, “are you for me?” In this article, we’ll explore how brand relevance works, why it fades, and how to build lasting relevance that drives brand value.

Brand recognition is one of the most important contributors to brand value. For business owners, understanding to measure, protect, and grow recognition can have a significant impact on overall brand performance.

Whether you have any interest in branding or not, branding impacts your environment, your job, and maybe even your life trajectory.