Evolve your brand from the inside out.
We guide teams through strategic rebranding to build lasting value.
Rebranding
strategy
Dive deep to identify and amplify what makes your brand valuable.
Portfolio
strategy
Optimize the number, market position, and relationship of brands in a multi-brand portfolio.
Brand value
assessment
Evaluate the strengths and weaknesses of brand value factors to identify what to preserve, optimize, and change.
Strategy
definition
Redefine the complex relationship between your brand and audience to strengthen connections at every level.
Portfolio strategy unlocks growth for TX holding company
Rebranding
creative
Bring brand value to the surface through every element of the brand experience.
Verbal
identity
Articulate your brand’s point of view on relevant topics while creating a recognizable tone of voice.
Visual
identity
Bring your brand to life through a dynamic system of logos, colors, typography, and imagery.
Touchpoint
design
Apply your verbal and visual identity to key brand touchpoints including web, interiors, and print.
Merger branding creates fundraising powerhouse
Rebranding case studies
Merger gives birth to a powerful new fundraising brand
Merger gives birth to a powerful new fundraising brand
Latest articles
Learn how your brand can evolve.
Whether you’re anticipating a radical rebrand or a subtle brand shift, Referent’s strategy-driven approach will help you navigate the future.
